As a partner in the company we imported Scandinavian design to South Korea. The concept of the company was design inspired by the Scandinavian forest, natural materials and at the same time sleek design. Hard and soft toghether gives a perfect feeling of being modern and classy.
When I made the logo I wanted the typical Swedish wooden horse to represent our company, but with a modern twist hence the prancing horse. I created everything for our graphic profile and e-commerce site. Here you can see the concept with the logo, mascot, website, three fold brochures, tags for products and flyer.